Which? "Fake reviews" by Grey London

In a world of "fake news" and "alternative facts," consider this other worry: fake reviews.

Consumers are finding it more difficult to know where to turn for trustworthy information, but Which? offers itself as a solution in its latest campaign by Grey London. The ads will run at London’s most popular train and Tube stations, along with a print partnership with the Evening Standard, radio partnership with LBC/Global and an editorial investigation into fake reviews published online and in the Which? magazine. The work was written by Matt Tassel and art directed by Marc Owens.

Credits

Brand
Deputy executive creative director
Creative director
Copywriter
Art director
Agency producers
Creative producers

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