Which? "Making change happen" by Grey London

Which? is celebrating some of the landmark campaign victories in a campaign that comes shortly after its 60th anniversary.

The long copy ads, running in print and social media, tell stories including campaigns in the 1960s for seatbelts to be made compulsory in cars and for lead paitn to be removed from children's toys.

Credits

Group marketing director
Senior brand manager
Agency
Deputy executive creative director