Which? "Scams" by St. Luke's

Consumer rights group Which? is highlighting the issue of personal and financial scams with a series of villainous animated characters.

The campaign shows antagonists – including the savings swindler, the bank impersonator and the two-headed identity thief – as they attempt to cover up the brand's message encouraging consumers to sign up to the brand’s scam alerts.

The campaign launched today and runs across social, print, radio and outdoor activity. It was written by Polina Harkin, art directed by Gatis Pakalns and directed by Smith & Foulkes through Nexus Studios. Media is handled by Goodstuff and Brainlabs.

Credits

Brand
Director of audiences, brand & communications
Interim head of brand and strategic communications
Senior strategic communications manager
Senior brand executive
Creative agency
Executive creative director
Senior art director
Senior copywriter
Business director
Account director
Account manager
Planner
Designer
Production company
Directors
Executive producer
Producer
Production assistant
Studio lead
2D clean-up artists
Character designer
Designer/ look development
Print designer
Storyboards and animatic
Editor
Media agencies