Consumer rights group Which? is highlighting the issue of personal and financial scams with a series of villainous animated characters.
The campaign shows antagonists – including the savings swindler, the bank impersonator and the two-headed identity thief – as they attempt to cover up the brand's message encouraging consumers to sign up to the brand’s scam alerts.
The campaign launched today and runs across social, print, radio and outdoor activity. It was written by Polina Harkin, art directed by Gatis Pakalns and directed by Smith & Foulkes through Nexus Studios. Media is handled by Goodstuff and Brainlabs.