Which? is highlighting the fact that its experts test products in a way the public can trust, through a new TV ad.
Created by MCBD, one ad follows a dog running into a field and rolling around in a muddle puddle and walking over washing to showcase what Which?’s stringent testing method is.
The voiceover explains: "Only Which? uses unclean dogs to test washing machines for pet odour removal. That’s actually what we do. Which? works for you." Another execution shows a man testing the durability of his digital camera in a rather extreme way.