A whiff of controversy

It's one of the biggest bombshells to have hit adland in years.

Isaiah Mustafa - the swan-diving, horse-riding star of the award-winning Old Spice ads - is taking a break. And who has Wieden & Kennedy Portland brought in as the new hunk, one of the most iconic roles in modern advertising? Fabio Lanzoni, of course. Who? Well, you might know him better as the I Can't Believe It's Not Butter! guy, or "that bloke from the Nationwide ads". Heart-warming proof to all the budding actors out there that if you're prepared to serve your time flogging insurance and questioning dairy products, then you too could one day be "the man your man could smell like".