Guests will be encouraged to air their confessions at the event series, with the aim of stepping away 'laundry fresh' at the end of the night. Secrets will be revealed to the pop-up's launderette host, Signorina Bubbles, who will be joined by flirtatious pizza delivery boy Marco.
The space has been designed to reflect an Italian-American, La Dolce Vita-style setting. New York cuisine such as pizza and Italian aperitivo will be on offer, alongside Italian beer, Campari cocktails and alcoholic jelly 'liqui-tabs'.
The event will also feature a Polaroid photobooth, and guests will be able to have their confessions printed onto a one-of-a-kind Dirty Laundry t-shirt as a memento from the night.
O'Shaughnessy said: "Dirty Laundry is a concept I have wanted to create for a long time and we have gone wild with this one, especially with our washing machine cocktail makers. I know Londoners and fans of our previous pop-ups are going to love this one."
Last week, Whirlpool announced plans to host a year-long brand experience in Westfield Stratford City.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.