Whiskas "Kat Institute of Technology" by AMV BBDO

The Kat Institute of Technology (KIT) is now open for business to answer cat owners' burning questions about their pets.

Whiskas’ digital campaign uses Google search data to answer the most frequently asked questions about cats – in the cutest and most entertaining way. KIT includes six live action films and 13 animations covering topics from nutrition and care to behaviour. It also spoofs the tech and media industries and the hipsters (or kitsters) who work in them. The work was created by Richard McGrann and Andy Clough at Abbott Mead Vickers BBDO, and directed by Big Red Button through Biscuit. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE