Whiskas and WWF "9 lives" by Abbott Mead Vickers BBDO

Whiskas is raising money to protect Asia's wild tigers and has released a campaign to let consumers know about its partnership with WWF, as well as its promise to match donations made through its website.

Abbott Mead Vickers BBDO created the online ad, which features home videos of cats surviving an array of scrapes and falls, before cutting to an image of a dead tiger and a reminder that not all cats have nine lives.