White Label creates sampling roadshow for Stolichnaya Vodka

Brand experience agency White Label has launched a sampling roadshow for vodka brand Stoli, which will pop up in iconic London locations until the end of July.

The branded van will tour a number of London locations
The branded van will tour a number of London locations

The experience is designed to promote Stolichnaya’s new cocktail for the summer, the Stoli Lemonade. The tour will take place in a branded 1950s Citroen H Van, driven and staffed by bartenders in vintage, diner-inspired uniforms.

The drinks brand, which is owned by Luxembourg-based SPI Group, has also partnered with artisan gelateria, Gelupo, to create a vodka-based lemon sorbet.

Last weekend (20-21 June) saw the Stoli van roll into Covent Van park, located in Covent Garden Piazza. It will travel to Truman Brewery in east London on 28 June, King’s Cross on 11 July, Coin Street in South Bank on 12 July and Boxpark in Shoreditch on 19-20 July.

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