Whole Earth set to expand range

Organic food brand Whole Earth has appointed Inferno to handle its advertising in preparation for a relaunch designed to attract a more mainstream audience.

The Kallo Foods-owned brand is redesigning packaging across its range and launching four products this year. Inferno will create a press campaign to support the changes, due to run in April and May.

Whole Earth is launching a savoury snack, SO crispy, to compete with PepsiCo-owned Quaker's Snack-a-Jacks as a natural, low-fat and low-calorie savoury snack.

SO crispy will be available from April in Italian Herb, Smoky Paprika, and Cheese, Onion & Chive variants.

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