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Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity. In this second instalment of a four-part video series, we explore if an ad can ever be too relevant' and why ad blockers may not be the enemy after all...

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