Why Benefit took to the skies for extreme brow treatments

The experience, created by The Persuaders, took customers 65ft up to have their brows done. Visitors who braved the experience, received £100 in Benefit products.

Dominic Franks, director at The Persuaders, said: "People are more prepared to take a chance to do something fun. They are taking the experience with them rather than just a one-off thing here."

The activation took place on 10 April at Observation Point on London's Southbank.