Why Chiltern Railways sent a family of chickens on a trip round London

Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.

The campaign, created by The Gate, is targeting UK families to use the discounted rail service this summer. The creative puts chickens in various situations in and around London, including a sushi restaurant, the London Eye, and in front of Trump at Madame Tussauds.

Beri Cheetham, executive creative director at The Gate, said the idea was based on the space and comfort that Chiltern Railways offers, presenting "a much more humane way of travelling... like travelling free range." 

The films were shot by renowned animal photographer, Tim Flach, who said he wanted to "express the personality in the animals". The campaign spans digital video, out-of-home, press, social and radio.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How Facebook helped Sigrid top the charts

MEDIA

The 5 best TV ads of the moment