Why fit is the new cool: Campaign podcast probes the future of sports marketing

The latest edition of the Campaign Podcast explores the future of sports marketing.

Why fit is the new cool: Campaign podcast probes the future of sports marketing

The triathlon is replacing the fast car as the new mid-life crisis; Gen Z shuns lager for athleisure events and green juice; fit is the new cool. On top of that, this fully-connected world is always plugged in, moving from platform to platform, accessing content on demand.

Through this flux, sport retains the power to gel marketing messages on a global level, uniting audiences and consumers through universal passions. But with technology driving so much change, the way marketers can capitalise on sport has also shifted significantly.

Copa90’s James Kirkham, We Are Social Sport’s Joe Weston and Campaign’s Nicky Kemp join Campaign global editor-in-chief Claire Beale to discuss how brands are grasping these new opportunities.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content