Why a jar from the Marmite Store is worth more than a regular jar

Forward-thinking FMCG brands are using the high street as a venue for retail experiences so innovative and exciting that consumers are willing to pay a premium for them.

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L'Oréal hails skin tone (and gender) diversity in foundation campaign
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1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.