Why O2 is tempting Londoners with a giant wall of free sweets

O2 is building a five-metre high wall stacked with sweets in London's South Bank.

Why O2 is tempting Londoners with a giant wall of free sweets

The publicity stunt, aimed at promoting the mobile phone network’s new custom plans, is taking place on 6-7 September at Observation Point. Thousands of 100g bags of sweets will be up for grabs.

Passers by can pick their own choice of sweets from the wall if they post a picture of themselves in front of the Pick ‘N’ Mix wall using a specific hashtag, #O2CustomPlans.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More