Why Pornhub's 'wankband' hit the viral sweet spot

Social video experts Be On review the latest viral by Pornhub.

"Do your part with your part"
"Do your part with your part"

Wankband - an energy innovation by Pornhub

Finally, a brand has found the answer to the global energy crisis and you’ll never guess which one? Pornhub’s latest spoof (or is it?) viral campaign introduces consumers to a natural way of generating energy, and yes it lies within your hands.

A truly innovative stunt, Pornhub positions itself as both an environmentally conscious brand and one at the forefront of technology. 9/10

Running just under two and a half minutes, Pornhub’s ‘Wankband’ creates ‘dirty energy’ through self-pleasure enthusiasts around the globe.

Working across multiple platforms, this innovative technology is the first piece of wearable tech allowing you to ‘love the planet by loving yourself’. Designed for both men and women, the band is ‘100% unisex’ and currently in the early stages of beta testing.

A truly innovative stunt, Pornhub positions itself as both an environmentally conscious brand and one at the forefront of technology.

Dirty energy

"At Pornhub, we’re concerned about the amount of energy consumed by our users while enjoying the millions of hours of content we provide on our site," says the brand. A tongue-in-cheek take on a very relevant issue, this video campaign uses original and comical storytelling to broaden its audience.

By combining futuristic electronic music with cartoon imagery that details how the device works, the narrator takes away any kind of sexual tone, making it far more playful.

A fantastic example of combining relevancy with humour, Pornhub combined the video with a strong social campaign, encouraging users to tweet their thoughts using the #wankband.

With over a 1,000 views every hour and over 2.5m views to date, this video has definitely won in the shareability stakes.


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