Why Prostate Cancer UK went to the pub for Men Utd campaign

Prostate Cancer UK has launched a campaign to raise awareness among men by taking over pubs across the UK.

Prostate Cancer want to get men talking with Men Utd campaign
Prostate Cancer want to get men talking with Men Utd campaign

Charity Prostate Cancer UK wants to raise awareness of prostate cancer by encouraging men to feel more comfortable chatting to each other about health issues. Its solution; take over pubs across the country, put on events and get men to hang out, chatting to each other.

According to Prostate Cancer UK, men are more likely to discuss the issues in social situations, rather than at the doctors surgery.

The Men Utd Arms opened this month, with events kicking off in London and Widnes. Events will include pub quizzes, press conferences and meet and greets with famous sports stars.

Stars included in the campaign include former Leicester City footballer Ade Akinbiyi and Small Faces and The Who drummer Kenney Jones.


Read next

Russ Lidstone: nothing is more effective at damaging a bad product than great advertising

How neuroscience can help to build your brand

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content