Why Renault switched its media budget to target a wider pool of consumers

Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently.

by Simon Gwynn

Sign in to continue

Trouble signing in?

Reset password: Click here

Call: 020 8267 8121

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
Regular data-led insight reports from Campaign AI, our business intelligence tool

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
Leading insights from Campaign’s award-winning editors

Campaign Members
Click here >>

Marketing Society Members
Click here >>