As the mobile operator's Orange Wednesdays popular cinema tickets offer approaches its fifth anniversary in March, Orange has launched a new campaign promoting the 2-for-1 cinema tickets deal.
TV ads by Fallon launch on 6 February and, in a documentary style, tell the story of The Wicked Witch of the West from the classic film The Wizard of Oz, who now lives a less wicked life in rural England, enjoying a trip to the cinema with her friend, Vicki. James Corden of Gavin and Stacey fame provides the voice-over for the ad.
Orange Wednesdays customers who text to get their cinema tickets will be directed to download a Pizza Express 2 for 1 meal deal voucher, with a free garlic bread or dough balls included.
The Orange Wednesdays campaign will also appear across cinema, radio, press and outdoor and follows the re-launch of Orange's film online portal last week.