Wicked Witch promotes Orange Wednesdays/Pizza Express meal deal

LONDON - Orange has partnered with Pizza Express for a six-month customer meal deal as part of a £7m above-the-line marketing campaign for Orange Wednesdays.

Orange Wednesdays, Pizza Express meal deal
Orange Wednesdays, Pizza Express meal deal

As the mobile operator's Orange Wednesdays popular cinema tickets offer approaches its fifth anniversary in March, Orange has launched a new campaign promoting the 2-for-1 cinema tickets deal.

TV ads by Fallon launch on 6 February and, in a documentary style, tell the story of The Wicked Witch of the West from the classic film The Wizard of Oz, who now lives a less wicked life in rural England, enjoying a trip to the cinema with her friend, Vicki. James Corden of Gavin and Stacey fame provides the voice-over for the ad.

Orange Wednesdays customers who text to get their cinema tickets  will be directed to  download a Pizza Express 2 for 1 meal deal voucher, with a free garlic bread or dough balls included.

The Orange Wednesdays campaign will also appear across cinema, radio, press and outdoor and follows the re-launch of Orange's film online portal last week.

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