Wickes’ marketing director, Rob Murray, and brand director, Tony Holdway, are leading the process, and it is understood that the retailer will make a decision before the end of the year, for a contract to begin in the first quarter of 2012.
The bulk of Wickes’ media spend is channelled into TV and press, with the rest split between radio, outdoor, direct mail and online.
This year, Wickes has shifted its focus beyond in-store promotions to promote its catalogues and online services.
Wickes’ creative business, handled by MWO and Libertine, is unaffected by the review. Partners Andrews Aldridge, which was appointed to oversee direct activity in February, is also unaffected.
