Wickes offers to paint any random scenario tweeted under #WickesPaintPortraits

DIY retailer Wickes is creating digital 'paintings' of random scenarios tweeted under its #WickesPaintPortraits hashtag to draw attention to how creative customers can be with its paint.

Wickes has created a picture of Marketing's Shona Ghosh
Wickes has created a picture of Marketing's Shona Ghosh

The #WickesPaintPortraits campaign is bringing to life random scenario dreamt up by customers who fill in the gaps of "I’m______ while______ in ______ #WickesPaintPortraits". 

For instance, one such portrait (pictured above) is of Marketing’s Shona Ghosh who tweeted darkly: "I’m escaping flesh-eating zombies while climbing in a post-apocalyptic UK".

The idea appears to be inspired by social media user Jim’ll Paint It, whose strapline is "You Name It. I’ll Paint it. On Paint. Wickes' portraits are produced by an in-house designer from the retailer's agency, Iris.

Creative from Wickes is designed to draw attention to its Buy One Get One Off promotion on Dulux and Wickes coloured emulsion without an overt sales message.

Brand: Wickes

Agency: Iris

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content