Wickes "Tradesman's sun cream" by Iris

Wickes teamed up with skin cancer charity Skcin to launch a range of sun cream for construction workers, who face the highest risk of the disease in the UK.

One in ten tradesmen don’t wear sun cream for fear of mockery from workmates, according to research. Each pot, resembling a small Wickes paint pot, features tips to keep safe in the sun. Selected stores will also hold UV skin checks, and an educational video is running on Wickes’ YouTube channel.