- Wieden & Kennedy has named the global Microsoft account director at its Portland headquarters, John Russell, as the new managing director of Wieden & Kennedy, Amsterdam.
Russell takes over from William 'Buz' Sawyer, who departed the agency in July to take up the position of managing director of Lowe & Partners/SMS San Francisco.
As Amsterdam MD, Russell will be responsible for managing all W&K European activities, including Nike, Heineken and international Coca-Cola projects.
Prior to running W&K's Microsoft business, Russell spent eight years working on the Nike account, most notably as global account director from 1993 to 1996.
Russell began his career in 1978 at BBDO/West Los Angeles and also spent time at Saatchi & Saatchi/Torrance before moving to W&K.