Wieden & Kennedy captures Trebor's UK creative account

Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.

Trebor: W&K will work across the brand’s entire range
Trebor: W&K will work across the brand’s entire range

The agency was awarded the business by Trebor’s parent company, Mondelez International, following work it has done for sister brands such as Trident, Stride and Halls.

Wieden & Kennedy will create advertising for Trebor’s entire range of sweets, including Softmints and Extra Strong. Andrew Kay, the head of account management at Wieden & Kennedy, will lead the account.

The first work by Wieden & Kennedy for the brand is expected in 2015 and will span traditional and digital media.

Neil Christie, Wieden & Kennedy’s managing director, said: "Trebor is a classic British brand with loads of potential. We look forward to doing some extra-strong work with them."

Trebor Extra Strong first went on sale in 1935. Later ads featured the "Trebor mints are a minty bit stronger" jingle.

Fallon, Trebor’s most recent above-the-line agency of record, won a spot on the brand’s roster, alongside WCRS, in 1998. In 2010,

Trebor also appointed Stack to handle its digital advertising activity.