Wieden & Kennedy launches 'data jewellery' range

LONDON - Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.

Gold prices...new jewellery range by Wieden & Kennedy
Gold prices...new jewellery range by Wieden & Kennedy

The range of jewellery, named PLOT, follows extra-advertising work by the agency, including window display designs for Selfridges and an interactive experience for this year’s onedotzero film festival.

The first PLOT link to launch is a range of 30 necklaces celebrating the data behind commodity prices.

A spokesman for Wieden said: "Lisa Prince, a planner who encounters a lot of data in her day to day job, noticed from sitting in the (occasional) boring meeting that the way in which data was being presented was becoming more interesting, and if you squinted your eye a little, even quite beautiful."

Each piece was handmade by the designer Hannah Havanna in her London studio.

View the PLOT catalogue