Wieden & Kennedy launches new Honda ad

LONDON - Wieden & Kennedy is launching a new spot for Honda today, promoting the offers available on its Civic model at local dealerships.

The animated spot, entitled "Honda spotting", invites viewers to spot illustrations of the Civic model, which are interspersed among sporadic images of other random objects, such as cacti, wellington boots and cupcakes.

The ad, which was directed by Ranko Andjelic through Bermuda Shorts, is supported by a print campaign.