Wieden & Kennedy launches new Nike spot

LONDON - Nike's latest TV spot, which launched in America this weekend, follows the lives of two athletes in the National Football League.

The spot, entitled "Fate", was created by Wieden & Kennedy's Portland office and traces the lives of the American football players, LaDainian Tomlinson, a San Diego Chargers All-Pro running back, and Troy Polamalu, the Pittsburgh Steelers safety, from early childhood.

The ads were directed by the film director David Fincher, whose porfolio of movies includes Fight Club, Se7en and Panic Room.

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