Wieden & Kennedy launches Nike print campaign

LONDON - The Canadian wilderness is the location for Wieden & Kennedy Amsterdam's new print campaign for Nike's All Conditions Gear.

Nike...new Wieden & Kennedy print ads
Nike...new Wieden & Kennedy print ads

Shot by Mark Zibert, the executions feature Richard Permin and Mirjam Jaeger, riders from Nike’s ACG snowboarding team, shot on a snowy hillside in the middle of the night.

Canadian wildlife joins the riders in the shots, the powerful flashguns used during the shoot giving them a startled, ‘caught in the headlights’ look. 

The photographs are shot to portray power and realism, with the riders who wear the All Condition Gear seeming at one with nature.







Credits

Project name
Nike ACG Winter
Client
Nike
Creative agency
Wieden+Kennedy Amsterdam
Copywriter
Mike Farr
Art director
Pierre Janneau
Planner (creative agency)
Laurence Horner
Producer

Spencer Francey
Media agency
Mindshare
Photographer
Mark Zibert
Retouching
Mark Zibert & Andrew Ferreira
Art Buyer
Andrew Koningen