The research found that 47% of those who primarily use a WiFi laptop say they shop online more often because they have a laptop and wireless access at home.
It also said accessing the internet from any room in the house leads to more opportunities for impulse purchasing and online browsing in a more relaxed setting.
WiFi also allows for multi-tasking, according to the report, as 51% of broadband users with WiFi laptops claimed to spend a lot of time online while watching TV.
The joint project also reported that advanced mobile phone devices still face challenges in achieving widespread use, with respondents frustrated by problems with confusing phone interfaces and set-up options.
WiFi users also said they developed strong emotional attachments to their devices and broadband consumers expected more creativity to improve internet advertising.