Wild Turkey premieres first work from Creative Director Matthew McConaughey

McConaughey and JWT NY take a glass of bourbon on a musical journey

Matthew McConaughey makes his directorial debut with his first work for Wild Turkey, a month after the Academy Award-winning actor was named a creative director for the bourbon brand. The 30-second TV spot from J. Walter Thompson New York also stars McConaughey, and he selected the music that plays throughout. As a player piano gives way to a brass-heavy number, a glass of Wild Turkey makes its way from a speakeasy to a hilltop bonfire and McConaughey’s waiting hand. The campaign includes global broadcast, print and digital content.


Chief Creative Officer, New York
Executive Creative Director
Creative Director
Art Director
Planning Director
Head of Content
Head of Brand Production
Director of Broadcast Talent
Business Affairs Manager
Project Manager
Senior Art Buyer
Global Account Director
Account Director
Production Company

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