Wilkinson Sword has a comedic dig against beards through the ages

You only need to spend five minutes in East London to realise that the beard is firmly back in fashion, much to the horror of shaving brands.

Wilkinson Sword: promotes the clean shaven look in quirky ad
Wilkinson Sword: promotes the clean shaven look in quirky ad

In an attempt to have a dig at men's growing love affair with facial hair, this 44-second spot for Wilkinson Sword Deutschland charts beard style through the ages and the aversion that babies have towards hirsute blokes. 

Featuring numerous screaming babies crying at bearded men, the finale is a happy baby, chuckling joyfully at the sight of a clean-shaven man.

Brand: Wilkinson Sword Germany

Agency: Labamba Agency in Hamburg