Will Awdry moves to Partners BDDH

Partners BDDH has poached the creative director Will Awdry from

Bartle Bogle Hegarty to be its new executive creative director.

Awdry, who will join the agency in May, has worked at BBH for 14 years

across a portfolio of accounts including Haagen-Dazs, Audi and Levi


Awdry's appointment marks the end of an nine-month search by the agency,

which has been without creative leadership since July last year

following the departure of its creative director, John Dean.

Awdry said: 'You don't leave BBH lightly, but there are very few

opportunities like this one. I bought into the management team at

Partners and the opportunity to do great work.'

During his time at BBH Awdry has won awards including a Cannes gold for

Levi's 'shrink to fit' and a silver for Haagen-Dazs. He also won a

Creative Circle silver for Swinton Insurance and a Campaign Press silver

for Hyundai and Adidas. Last year the agency won a Cannes gold and

silver for its work for Audi.

Awdry left BBH in 1994 to become the head of copy at Leagas Delaney, but

returned to the agency 15 months later. He became the creative director

of BBH Unlimited, the total communications subsidiary, when it was

established in September 1998.

However, the outfit was folded back into the main agency after two


Since then he has been concentrating on the digital direction of the


Nigel Long, Partners' chief executive, said: 'We undertook a rigorous

search of the marketplace both here and abroad and were lucky to come

across Will. He has got a great mind, a fantastic creative pedigree and

he embraces a collaborative way of working.'

Awdry commented: 'Partners has undergone some difficulties over the last

couple of years, but they have very ably produced some good work

throughout. The agency has got a good client list that I look forward to

working on.'

Long added: 'There is nothing more important to this business right now

than the creative product, and Will's appointment reflects our

commitment to this.'


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