William Hill ‘bum’ by BMB

Beattie McGuinness Bungay has launched its first campaign for William Hill since winning the business earlier this year.

The brief was to "talk to consumers in a way that is relevant to them and communicate the range of markets that William Hill offer as well as positioning the brand as being at the forefront of betting innovation and technology".

The ad was written by Ben Walker and art directed by Matt Gooden. It was directed by David Daniels through production company Tandem Films.