William Hill "football passion" by Fabula

William Hill has launched its first work created by the start-up agency Fabula since it won a large portion of the account in October last year. A series of humorous TV ads aim to show that the people at William Hill are as passionate about sport as the fans by focusing on a manager, a trader and a tech expert at the bookmaker’s office. At the end, the betting public is encouraged to "unleash your mobiles" and "fire up your iPads". The campaign was created by Luke Williamson and Yan Elliott, and directed by Peter Lydon through 76 Ltd.