William Hill "take control" by Bark&Bite

William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products.

The work, which is called "take control", first aired on Sky Sports on 23 August, during Chelsea’s Premier League football match against West Bromwich Albion. The ad is a frenetic mixture of football, cartoon explosions and aggressive cut-away scenes combined with an electro dance sound track by Knife Party, which makes for exhausting viewing. It will be followed by two more spots, focusing on William Hill’s Priority Access card and its "cash in my bet" option, respectively. These ads will also be backed by press, social and radio executions.