William Reed is planning to launch a television series and
accompanying website for its flagship trade magazine The Grocer.
Grocer TV is scheduled to hit television screens on 6 September on Sky
The show will air for half an hour every Wednesday morning at 7am and
will be repeated at 7.30am during a 12-week pilot series.
Grocer TV will target independent retailers such as Londis and Happy
Shopper, and cover news, prices, deals and issues relevant to
The programme will also feature a ’Look and Learn’ section, which
examines retail merchandising.
Lorraine Hendle, advertisement manager on The Grocer, will handle
television sales while the programme is being trailed.
Hendle is already selling sponsorship and ad spots to run during and
after the programme. The fmcg manufacturers Britvic and Walkers have
expressed interest in advertising around the show.
Jerry Gosney, chief operating officer of William Reed, said he expected
the advertising department to increase in size and sell integrated ad
packages across the TV show, magazine and website, depending on the
The Grocer will launch GrocerTV.co.uk to coincide with the launch of the
TV series. It will act as an online source for the trade and will
feature the TV highlights.
William Reed already runs a site called GrocerJobs - located at
www.grocer jobs.co.uk - the magazine’s online recruitment site for the
food and drink industry.
The print version of The Grocer attracts the whole grocery trade,
including supermarkets, co-operatives, wholesalers, cash and carries,
independent grocers and relevant manufacturers.
The Grocer is William Reed’s best-known magazine. It boasts a
circulation of around 50,000 and a readership of 200,000.