Wimbledon "In pursuit of greatness: Take on history" by McCann London

Wimbledon's animated trailer journeys through the tournament's history from its beginnings in 1877 to the hi-tech, performance driven game of today.

A range of animation styles blend into each other, reflecting the evolution of the game. The ad was created by James Crosby and Will Cottam at McCann London, and directed by Smith & Foulkes through Nexus Studios.

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Directors
Executive creative director
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PR and communications manager

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