Wimbledon "The story continues" by McCann London

Wimbledon's 2019 ad links a selection of landmark headlines from the tournament to a global news archive, such as Billie Jean King's role in leading the fight for equality in tennis.

The campaign aims to build further global engagement and cultural relevance for the 142-year-old event. It was created by Matt Searle and Olly Wood, directed by Elliot Dear through Blinkink and soundtracked by an orchestral re-recording of Oasis’ Live Forever. 

Credits

Client
Brand manager
Head of marketing and commercial
Commercial & media director
Head of communications, content & digital
Creative agency
Chief creative officers
Creative directors
Senior creatives
Business director
Account manager
Project director
Chief strategy officer
Planner
Executive producer
Agency producer
Head of art
Designer
Head of business affairs
Animation studio
Director
Executive producer
Production coordinator
Directory of photography
Art director
Wardrobe
Post-production comp lead
3D lead
Matte painter
Titles and motion graphics
Stock source and image rights
News researcher and writer
Sound engineer
Sound producers
Music title
Composer
Artist/Arranger
Master recording owner

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