Wimbledon "The story continues" by McCann London

Wimbledon's 2019 ad links a selection of landmark headlines from the tournament to a global news archive, such as Billie Jean King's role in leading the fight for equality in tennis.

The campaign aims to build further global engagement and cultural relevance for the 142-year-old event. It was created by Matt Searle and Olly Wood, directed by Elliot Dear through Blinkink and soundtracked by an orchestral re-recording of Oasis’ Live Forever.