Winalot 'what a lot' by DDB UK

Winalot, the Nestle Purina pet food brand, is launching its first TV ad campaign since 2003, celebrating the role of a pet dog in family life.

The ad, made by DDB UK, stars dog owners, and features an "ode to dogs" voiced over portraits of families with their pets. The ad was created by Jonathan John and David Mackersey. The spot was directed by Paul Gay through Hungryman. The director of photography was Ed Wild.