Wind firm appoints PHD to $20m account

LONDON - Wind energy firm Vestas has appointed PHD International to handle its global media planning and buying account, worth $20m (£10.1m).

Vestas...leading wind energy firm
Vestas...leading wind energy firm
The Danish firm will be rolling out a worldwide branding campaign from March, led by PHD.

Tina Ebler, Director of Marketing at Vestas, said: "We chose PHD because we see great similarities in our cultures: just as we are pioneering in the field of modern energy, they are looking at ways to challenge conventional media thinking."

It is the first time Vestas has appointed a media agency.