What winning at Campaign Big Awards meant to me: JWT's Hepworth and Hartley for Ash to Art

Giles Hepworth and Bill Hartley were responsible for the "Ash to Art" project that turned ashes from the Glasgow School of Art into works of art created by artists such as Grayson Perry and Cornelia Parker. The campaign was named joint winner for Experiential in Best of the Best and also picked up a Gold at the Campaign Big Awards 2017.