Soft drinks giant Britvic has awarded the creative brief for its adult brands to VCCP. Saatchi & Saatchi will handle the company's kids' and family brands. Iris will continue as Britvic’s below-the-line activation agency. The pitch process was led by Britvic with support from Creativebrief.
BETC Paris has been awarded the global advertising account for Citroën, and will create a bespoke unit called Traction to service the business. Brand owner PSA Group moved the business from Les Gaulois, a fellow Havas agency.
Primesight has retained the £125m Network Rail contract for roadside advertising panels for another seven years. As part of the new agreement, Primesight will also take over the advertising rights on Network Rail bridges from April 2018. This contract, which is currently held by Clear Channel, includes the high-profile London locations at Vauxhall and London Bridge, which will also be developed into digital sites.
MR.H has retained the advertising business for the Cayman Islands department of tourism after repitching, securing an additional three-year contract.