Wins this week: Canon, Blue Dragon, Save the Children

Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based consumer marketing in favour of focusing on people's wider relationships with images.

Canon: VCCP replaces six incumbent agencies, including JWT London
Canon: VCCP replaces six incumbent agencies, including JWT London

VCCP won the Canon account after a pitch against Grey’s Possible, and succeeds J Walter Thompson London (advertising), Fever (PR), Possible (social), TMW (retail), Field Day (CRM) and Cherry (partnerships).

Blue Dragon, the AB World Foods brand, has named Recipe as its lead creative agency after a competitive pitch. J Walter Thompson London is the incumbent but remains on the AB World Foods roster. Recipe are working on a new integrated campaign for Blue Dragon that will launch early in January 2017 across TV and digital.

Save the Children has chosen Chemistry London to create a direct response TV ad for its forthcoming hunger campaign. The 90-second spot will seek to reframe child malnutrition to tackle donor fatigue. It will launch in the autumn. There is no incumbent on the project brief.

The National Army Museum has chosen Crispin Porter & Bogusky London to support the launch of its new visitor attraction in spring 2017. The museum had kicked off a review in which agencies were briefed to help it increase visitors to its new gallery.

Clipper, the Fairtrade and organic tea brand, has appointed Aesop as lead creative agency following a competitive pitch. The brand previously worked with Bartle Bogle Hegarty London.

FrieslandCampina, the global dairy company, has chosen MEC, Carat, Essence and Pervorm for its media agency roster next year. MEC will be responsible for strategic planning and off-line media buying in EMEA, Carat picked up duties in Asia while Essence and Pervorm will handle digital.

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