Wins this week: McDonald's, Sky Mobile, Intel

Fast food giant McDonald's ended its 35-year relationship with Leo Burnett this week after moving its US ad account into Omnicom.

McDonald's: Omnicom to set up dedicated unit for US ad account
McDonald's: Omnicom to set up dedicated unit for US ad account

The UK McDonald's account is still with Leo Burnett London, while Omnicom will set up a dedicated unit in Chicago to service the US ad business. Read more about this story.

Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Read more about this story.

TBWA\Chiat\Day has been named global business-to-business strategic and creative agency for chip-maker Intel after a three-month pitch. TBWA\London was a key player in the win and will be one of the lead hubs for the subsequent campaign roll-out.

The Royal Horticultural Society has appointed Creature to overhaul its brand. Read more about this story.

Glenmorangie is rolling out a new global on-trade campaign for its single malt flagship product Glenmorangie Original. Jack Morton Worldwide was appointed for the project, which will run through to the end of the year.

MQ, a new charity supporting mental health research, has appointed Pablo as lead agency for its forthcoming national public campaign after a competitive pitch that was handled by AAR. There is no incumbent.

Newly launched high-end London boxing gym brand BXR has appointed RNF Digital Innovation to develop its launch website and consumer app. 


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