- WinWin.com, a site based on providing the consumer with control of their personal information online, has announced a new system of online advertising which will provide consumers with cash royalties.
The site will work on the premise that consumers should be financially rewarded every time information they have volunteered is used for a targeted online advertisement.
The system will signify a significant shift in consumer control of online data. Participants in the WinWin.com advertising process create profiles, and are then served online advertising to match their preferences.
Such a process aims to allow the consumer to tell advertisers what kind of services and goods interest them. The ensuing database of volunteering consumers is intended to provide WinWin.com with the ability to target campaigns in a more precise and effective manner.
The site charges on a pay-per-value basis, meaning advertisers only pay for the level of performance generated by their campaign.
WinWin.com also intends to offer advertisers the ability to check on click-through rates at any time in order to assess a campaign's results.