The Wireless Group resigns from RAB to save £150,000

The Wireless Group, the operator of talkSPORT, has resigned its

membership of the Radio Advertising Bureau.

Kelvin MacKenzie, the Wireless Group's chief executive, made the

decision in light of the worsening economic climate and its own debts.

The move will bring the Wireless Group savings of about £150,000.

The move follows a decision by the RAB to increase its marketing budgets

for the 2001/02 financial year. It will invest £1.3 million on

marketing radio as a medium, an increase of 6 per cent on the previous


Despite the withdrawal of the Wireless Group, the RAB's membership

accounts for more than 95 per cent of advertising revenue in radio.

Radio groups represented on the RAB board are Capital Radio, Chrysalis

Radio, GWR Group, Scottish Radio Holdings and Virgin Radio.

The RAB expressed disappointment at the Wireless Group's decision but

John Hooper, its chairman, said: "The RAB has been the envy of other

media and the commercial radio groups that are represented on the RAB

board remain committed to supporting the role played by the RAB."

Tim Bleakley, the managing director of talkSPORT's sales division,

Impact, said: "The Wireless Group has significant financial issues and

has to look at every penny to make it work as hard as it can. It costs

us £150,000 in RAB levies at a time when we are making a number of

people redundant across the group."

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