Withings "beautiful naked stop motion" by Man & Hatchet

The health electronics company Withings has attempted to raise its profile by releasing an online ad in which naked flesh abounds. The London agency Man & Hatchet created the spot, which will be hosted YouTube and tells the story of an out-of-shape man who starts to listen to his body and become healthier. It uses stop-motion technology and 100 naked people to create moving mosaics of the human body. The work was created by Henry Cowling, Joel Veitch, Rob Wakefield, Marcus Punter-Bradshaw and Andrea Locci. It was directed by Cowling, Punter-Bradshaw and Toya Walker through Man & Hatchet and Munchhausen.