Wix takes a jab at WordPress in 'You Deserve Better' campaign

A WordPress representative and a user's therapy session are overrun by hackers.

Wix wants to sway business owners away from WordPress, and it's got a list of gripes with the CMS. In this spot, a WordPress representative and a disgruntled user attend a virtual therapy session to work out their problems. But, their session gets interrupted by hackers dressed in green, full-body tights. The unwelcome group wander around the therapist’s office, open books on her bookshelves and photograph notes on her clipboard. "Why are those people going through my things?" she asks. The WordPress rep replies, "Oh, them? They’re probably just cookies. Don’t worry." A translation plug-in that only speaks Spanish is also an unwelcome visitor. "You deserve better," the message reads.